Marketing@Hub - Internet Marketing for Personal Business Development

נשלח 21 בפבר 2012 09:05 על ידי HUB Tel Aviv   [ עודכן 21 בפבר 2012 09:47 ]

The Hub Tel Aviv Internet Marketing Course breaks down the nuts and bolts of online marketing techniques such as SEO and social media, and shows you how to apply them to your personal business goals. In fact, we go one step further, and actually work on your own marketing campaign for the duration of the course.


Over 13 structured weekly sessions, entrepreneurs and professional marketers create effective marketing campaigns with an emphasis on measurable results. Since we all learn by doing, you'll promote real products and companies (even if yours are not ready yet !).

Covering best practices for web content in the marketing funnel, the course opens with high concept brand strategy, and drills down your business story elements so you can reach your target market and convert clicks into customers. Each session starts with a frontal presentation, followed by a workshop discussion, during which each marketing campaign is critiqued.

Included are some of the topics we’ll cover:
  • Search Engine Optimization and Marketing (SEO / SEM)
  • How to automate marketing content to generate leads and convert customers
  • In-person and social media networking- Twitter, Facebook, and LinkedIn
  • Why personal and company brands are relevant online
  • Writing copy for web content and email marketing
  • When to apply B2B versus B2C marketing techniques
  • Measuring success with analytics
  • How to plan for success that grows your business to the next level

Who should attend ?

  • Entrepreneurs and professional marketers working on a tight budget
  • Business owners focused on growth
  • Writers who want to learn how to use the online medium to start and grow a business


For a complete syllabus and to reserve your spot at the next free intro session, please provide your contact details below:


Wishing you success in life, work, and play,
Ohad Flinker
Marketing Mentor @ The HUB


Ohad Flinker is a veteran copywriter and Internet marketing consultant with over a decade of experience. Merging the best of business innovation and high concept brand strategy, he has consulted both startups and publicly traded companies on either side of the Atlantic. Ohad has developed marketing campaigns that rival traditional agencies while leveraging the analytical power of new media.  His professional expertise spans search, social, and display, without losing sight of universal storytelling that transcends any technology. And when the Force is strong, his secret bag of copy even comes with the hot marketing buttons typically reserved for direct response Jedi mind tricks.

Ohad studied computer science at the Technion, and fed his right brain with a liberal arts background from Haverford College. He is also a notorious hovercraft geek and snowboarding fanatic. Ohad lives with his wife Tahly and daughter Mia in Tel Aviv, his favorite city on the planet.